![]() ![]() On a phone, this delay is even worse, and the challenge becomes promising enough value to users to get them to hold on (assuming that it’s a positive mobile UX anyways). Parallax sites far more frequently require some form of loading screen before they launch. The problem with parallax is that it’s not a great user experience.įirst, the technical complexity required to build parallax scrolling is reflected with load time. It’s got its problems, specifically from a user experience perspective and from an SEO perspective. Unfortunately, parallax scrolling isn’t all sunshine and rainbows. The single page website provides a sound base for a parallax experience by providing clear information architecture as well as SEO potential.Īnd by looking at successful single-scroll website, it’s easy to see the creative leap necessary for parallax scrolling to emerge. ![]() The second factor that accelerated and catalyzed parallax scrolling was the single page website. With flat design being decidedly not 3D, all of the sudden, there was a design potential to exploit – parallax scrolling. Thus, parallax scrolling, with its objective to give depth to 2D objects, doesn’t really work. ![]() This emphasizes reflections, drop shadows, and a variety of other techniques to give individual icons and elements a 3D look. One major factor for the rise of parallax scrolling has been the influential flat design trend.īasically, before flat design, there was realism or skeuomorphic design. But there are, of course, always going to be influences. Like any design trend, it’s impossible to say ‘yes, this came from here’. Specifically, is a stunning and easy to grasp what it is (note: you can turn the music off in the top right corner). In terms of web design, there are many, many examples, but a few we think really capture what it is. Platform games have been employing this technique for years, for example making background clouds over faster than the foreground. The clearest definition we could find of parallax scrolling is from UXmatters : “Parallax scrolling is a visual effect that mimics depth by making the foreground and background elements on a Web page scroll at different speeds.”īy making things move at different speeds, you create depth. What is this business? And no, it’s not just single-page websites. ![]()
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